Make up Sales Increase as Women Strive to Beat Recession Blues
A recent report has highlighted an increase in the sales of cosmetics during the recession. Despite the fact that sales on most retail products are decreasing, particularly on luxury items such as expensive clothing and shoes, it may come as a surprise that for the first time in years, the sale of cosmetics is on the up.
The report attributes this to two major things. Firstly, although not inexpensive, cosmetics are a lot cheaper than buying designer clothes, shoes or jewelry ' luxuries many women have to do without during the downturn. However, to satisfy the same need to spoil themselves, women are turning to the cheaper alternative of good quality cosmetics and perfumes. The goods still have an element of luxury to them, feel good products with decadent packaging and a sense of 'treating' and 'pampering' associated with many skincare and cosmetic products.
Secondly, experts have made mention of the fact that women may truly be trying to look their utmost best whilst jobs are scarce. Women may be upping their spend on cosmetics to fight it out for a particular job, specifically something like a sales job which has as much to do with appearance, as well as skill.
All in all the downturn has done some strange things to sales. A spokesperson for a well-known London retailer even mentioned that even lipstick sales had increased substantially, particularly in bright red shades. The commenter attributed this to the fact that a bright red lipstick has a feel-good factor and is a confidence booster for many women.
